In fact, some were expecting very low prices. When Amazon bought Whole Foods (WF), many thought that the grocery stores’ prices would become more affordable. One of the first decisions made after the acquisition was to drop Whole Foods prices by 20% across the board. Whole Foods Market is no longer more expensive compared to The Fresh Market since Whole Foods was acquired by Amazon in 2017. Is Whole Foods still more expensive than The Fresh Market after Amazon bought them? The Fresh Market…by far the coolest grocery I have ever been in. One of the facts I shared is that it uses a simple yet effective strategy that’s like Starbucks’. I worked at Whole Foods for over twenty years. The Fresh Market has been experiencing some difficulties, while Whole Foods, on the other hand, is experiencing rapid growth and popularity.Ĭheck out a recent article of mine, where I shared some “insider” info on why WF is growing impressively. It then became a privately held company and ceased trading on NASDAQ. But six years later, its shares were acquired by Apollo Management Company. In 2010, it raised $290 million in an IPO, and it started trading on NASDAQ. Now, the grocery chain operates 159 stores in 22 states. The first store was opened in Greensboro, North Carolina. This was after they returned from a trip to Europe and were inspired to start a store that has the aura and ethos of an open European market. The Fresh Market was founded by a couple, Ray and Beverly Berry in 1982. In fact, they’re competitors (with WF being Goliath, while TFM is David). Whole Foods Market was acquired by Amazon in 2017. They are a hedge fund that’s listed on the New York Stock Exchange. The Fresh Market is owned by Apollo Global Management, a private equity firm. Whole Foods Market does not own The Fresh Market. No time for a trip to the store? Use our on-site refrigerated lockers for your Prime two-hour grocery delivery. One perk of a ground-floor is organic produce, fresh baked goods and prepared foods at your fingertips. Just click the link to read it on my site. I even wrote about when Whole Foods was legally accused of overpricing. Price cuts come with the territory, right?īut why was Whole Foods Market so expensive? Interested in an inside scoop? That’s exactly what I looked at in a recent article of mine. Since it’s now an Amazon subsidiary, this shouldn’t be surprising. You will discover as you read on.Īs most people expected, there have been substantial cuts in Whole Foods’ prices. In fact, for a lot of products, there are no substantial differences, or WF’s prices are actually cheaper! If you’re a WF customer who’s considering The Fresh Market, it’s not really worth it. So, post-acquisition, the differences have largely disappeared. However, prior to Amazon buying Whole Foods in 2017, prices were between 10-20% more expensive at Whole Foods Market. Whole Foods Market’s prices are now almost identical to those of the Fresh Market. How much cheaper is The Fresh Market than Whole Foods? And it’s also worth confirming we are talking about the chain of stores that operates under the name The Fresh Market, as opposed to a Utah co-op that goes by the name of Fresh Market.įresh Market vs. We’ll not only dive deeper into the price, but also quality, and rumors of stores closing for The Fresh Market. In this article, I’ll share interesting info about both upscale grocery chains. Here’s what I discovered doing a comparison:Īfter the Amazon acquisition of Whole Foods Market in 2017, Whole Foods is now equal to or less expensive than The Fresh Market, whereas they had been between 10-20% more expensive prior to that. So I wondered which is cheaper: Whole Foods or Fresh Market? But for many shoppers, even with gourmet tastes, they still want the best prices. Whole Foods and Fresh Market have many similarities, from products, to shopper demographics, to store decor.
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